Services. Mad Giant bathroom, interior by Haldane Martin, Photos by Micky Hoyle

Iconic interior design

Every industry is saturated, with businesses competing fiercely for customers, staff and suppliers.

We assist our clients to attract, develop and maintain loyal customers, staff and suppliers by collaborating with our clients to discover and express their authentic identity through iconic interior and furniture design. Iconic design is unique, innovative, functional, captures the zeitgeist and is memorable. These factors assist our clients to be noticed, loved and remembered.


Interior Design Process


Rarely do clients come to us with a total project budget in mind. The appraisal process is geared towards establishing what the total project budget should be, and how it would be broken down. Together with the client we create a design brief and scope of works. We assess the site, work out functional requirements and create a notional floorplan. We clarify cost vs quality expectations with our client, and refer to rule-of-thumb square metre interior build rates gleaned from our professional experience. With this information, we calculate a detailed build estimate, a design quote, project management quote, a timeline and a payment schedule. All this information is assembled into an interior design agreement between the client and designer.

How We Charge

We charge a percentage of the interior build estimate for design. The percentage varies depending on the size and scope of each project and is related to the amount of time it will take to complete each stage of the process. We do not retain trade discounts. We would rather treat build costs transparently and be on be the same side as our clients, negotiating for the best prices possible and passing discounts onto our clients. Instead we charge a project management fee based on a percentage of the interior build estimate. Fees are negotiated and fixed in the appraisal phase. We do not increase our fees if the build costs are higher than estimated at the end of a project. Fees would only increase if the agreed to scope of works increased. Payments are staged to match project milestones and deliverables throughout the duration of the project.

Research & Insight

Good design doesn’t happen out of fresh air, it is informed by deep research into our client’s business, identity, product offering, customers, competition, location and aspirational precedents. We submerge ourselves in our client’s world, looking for insights that can be used to build an appropriate and inspiring design concept, that expresses the deepest essence of our client’s unique identity. We present our research to our client and take careful note of what we both resonate with so that the future design, no matter how innovative or unexpected, still fits comfortably with the client.

Concept Design

This is probably the most intangible, but what we believe to be the most important part of a successful design project. It gives a new creation depth and power. How does it happen? It comes from critical thinking about the research material and the insights gleaned in the process of sharing our research with the client. It’s about combining ideas and inspiration to fit the new context that the project exists within. It’s about imagining ways to practically express the intangible aspects of our client’s identity in novel three-dimensional spaces and objects.

Design Development

The design and development process grounds the design concept. We take great pride in 3D modelling the entire project from the building through to the bespoke elements, sourced furniture, finishes and lighting. Whilst 3D modelling is time consuming, there is no better way to test out and refine design concepts, and ensure that everything fits well together. By photo-realistically rendering our 3D models, we are also able to communicate our designs including the finishes and lighting accurately to our clients so that they know exactly what to expect before the interior is built.

Technical Documentation

Our 25 years of innovative design has given our practice a depth of practical knowledge and experience to be able to collaborate and guide our various skilled consultants, contractors, CNC fabricators, artisans, trades, engineers and furniture manufacturers, in executing both our simple and ground-breaking design features as close to our design intent as possible. We provide appropriate technical drawings, schedules, specifications and documentation. Drawings for various authorities such as Council submissions, Liquor licensing, Health and Safety, Signage, Fire, and Heritage are also developed in collaboration with specialist consultants.