Haldane Martin Sim-ply chair collection

Sim-ply chair collection: the new HALDANE MARTIN hospitality and residential furniture range

Haldane Martin has designed a new chair collection called Sim-ply, marking the launch of a new on-trend affordable hospitality and residential furniture range. Launched at Design Joburg in May 2017, the range is a significant departure from the signature Haldane Martin furniture collection and limited-edition pieces.

Ideologically the new range is the complementary opposite of Haldane Martin’s signature furniture range’s philosophy. More than striving to create ground-breaking revolutionary designs, these are about taking existing furniture typologies and manufacturing techniques and evolving them to create well-considered, balanced pieces that are beautiful, comfortable, well made, economical, eco-friendly, on trend, locally manufactured and available in customer-specific bespoke finish options.

Aimed at interior designers and the hospitality market, the new range offers high quality, environmentally conscious South African design at affordable price points. The Sim-ply collection includes a dining chair, a lounge chair, a barstool in two heights. The Sim-ply collection name is derived from the simple curved plywood seats and backs. The collection is visually distinctive for its simple rounded forms, cute proportions, friendly finishes and an unusually wide backrest that hugs the sitter. A range of café tables, dining tables, coffee tables and side tables with similar rounded forms and materials will be added to the Sim-ply collection shortly.

The seats and backs are made from moulded Ash veneered birch plywood, with an optional upholstered pad for additional comfort. The cross frame and legs are made from solid Ash, and the chair is assembled with stainless steel hardware.
The upholstered pads are available in a selection of velvets, felts, prints and leathers, and the wood components are available in natural Ash and a selection of colour spray finishes.

Interior trade customers can supply their own fabrics and specify their own spray finishes with Dulux colour codes.

The new line is being sold directly from HALDANE MARTIN Iconic Furniture with a four-week lead time. All prices, finishes options, CAD Models and drawings, sizes and packing information are available at haldanemartin.co.za/furniture.

Inspired by a quote by evolutionist Charles Darwin, the range is about evolution rather than revolution:

“Thus, from the war of nature, from famine and death, the most exalted object which we are capable of conceiving, namely, the production of the higher animals, directly follows. There is grandeur in this view of life, with its several powers, having been originally breathed into a few forms or into one; and that, whilst this planet has gone cycling on according to the fixed law of gravity, from so simple a beginning endless forms most beautiful and most wonderful have been, and are being, evolved.”

― Charles Darwin, The Origin of Species