Zonnebloem: “The making of” video

South African winery Zonnebloem reasserts its classical positioning by teaming up with Haldane Martin, one of South Africa’s most successful industrial and interior designers. To coincide with its new tagline, “crafting contemporary classics”, Zonnebloem commissioned Martin to develop a stylish range of merchandising units for restaurants, bars and retail outlets.

Haldane’s first design is a sleek, multi-functional dark, cork-topped table that also functions as an ice bucket stand. The table top can be used to hold a bottle, a decanter and a glass of wine, while the legs have been configured to support an ice bucket. He has also created two free-standing display units for wine shops, featuring some of the same materials, including the distinctive dark cork, as well as brass fixtures.

Says global brand manager Dè-Mari Kellerman: “He has reinterpreted the traditional in a pleasingly modern and original way that corresponds with Zonnebloem’s approach to winemaking. His designs reflect the cardinal principles of harmony and balance evident in our well-crafted wines.”